Is your website costing you some business? Millions of dollars go to competitors every year due to poor website design.
I see this all the time, and it goes something like this-
A small business owner realizes that the Internet is a goldmine. They know that they need some type of web presence, so they decide to get their own website and Facebook page.
Since the business owner may not have the technical skills to build a website, they hire someone to do it for them. They pay a hefty chunk of change to a website design company, then check up on it when it’s done to see how it looks.
They figure that since there are fancy graphics and it has the company contact information, it’s probably okay. They’re satisfied, and move on to working on the business.
…and the website just sits there! It never gets optimized for SEO, has tracking scripts added to it, receives targeted traffic from Pay Per Click, or anything else!
Not only is this a waste of money, but it’s also costing these companies BIG time. If the website is not tested and tweaked, it might not “convert”. A conversion is basically when a visitor to your website makes a purchase, or even fills out a simple form.
If your website is not converting, is it really doing you any good? Or even if it does convert but it doesn’t receive any traffic, is that website useful at all to your business?
Again, I see this ALL of the time. I’ve learned over the years that simply having a website or a Facebook page is never enough. Even though it’s better than nothing, for most businesses it isn’t enough unless they have tweaked it so that it receives visitors and converts them into sales.
The problem is that most businesses don’t have the time or resources to do this kind of work for them. To master this, they would have to learn how to use tracking scripts, how to use SMS services, make a website mobile-friendly, how to drive traffic, and a number of other things. That’s a lot of stuff to learn!
This is where I try to help. Besides just offering a Google Places guide and service, I also help business owners get the most out of their website. I can either show them how to do these things themselves, or I can perform the service for you.
To sum it all up, I highly recommend that you optimize your small business website. Even if you only focus on one part of it at a time, that’s much better than letting it just sit there! Learn how to drive traffic or how to make it convert into sales. These are the two most essential parts of any business once you already have your product.
Good luck, and please let me know if I can help you with this!